Friday, June 22, 2012

Accepting a Credit Card Payment Online With PayPal

Accepting Credit Card Payments Online With PayPal Is A Breeze
Accepting payments online is the final step to business automation. Online Payments are when a user makes a payment for a product or service online rather than in person or through the mail. It's fast, easy, hassle free, and not to mention secure. One of the best ways to build a visitor's trust is to use a secure payment processor such as PayPal.
I typically work with PayPal because they are one of the most widely used online payment providers, and well regarded for their security. You can accept payments and make payments with them with a click of a button.
In order to set up this process, all you have to do is:
o Create a business account with PayPal.
o Connect the PayPal account to your business checking account so you can deposit the money you accept online.
o Create a "Buy Now" button code-simply enter the product name and amount and the code will be generated.
o Put the "Buy Now" button code on your webpage.
When a user visits your websites, they:
o Click the "Buy Now" button that you put on your website and are directed to a PayPal page where they see the product name and amount.
o Enter their PayPal account or credit card information to purchase.
o Are given a summary of their purchase, and receive an email confirmation from PayPal.
You will also be sent an email notification that you've made a sale. Honestly, seeing these notifications in my Inbox is a constant reminder that my systems are a success.
Another great feature about PayPal is that you are only charged a percentage of the overall sales amount plus a small transaction fee. This means you're not out any money until someone buys. Also, if for some reason a buyer wanted to return a product, issuing a refund is as simple as logging into your account, finding the transaction, and clicking a button. They also offer a variety of reporting tools to help you track overall sales figures for monthly totals and taxes.
Payment Processors
o PayPal
o ClickBank
o Google Checkout: They don't charge a transaction fee if you use AdWords.
I suggest offering multiple payment processors on your website in case a visitor doesn't feel comfortable with one.
Deliver Digital Products
The easiest method for delivering digital products is E-junkie. For a measly five dollars a month, they will process and deliver all your digital products and is compatible with PayPal, ClickBank, 2CheckOut, and Google Checkout. All you have to do is upload your product to their website, link e-Junkie with your payment processor account information (e.g. PayPal) and they'll do the rest. They even manage an affiliate program for you as well, for no added cost. They have excellent customer service and an easy to use interface. Can you tell I like these guys or what?
After a user purchases your product through PayPal, they will automatically be redirected to a page on e-junkie (which you can customize) with a link to download your product. As a back up, they also send the user an email with the download link in case they didn't get redirected. It's a completely automated process and is simple to use.
As you can see, accepting a credit card payment online is not only easy to set up, but also allows you to automate this aspect of your business.
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