Collect Payments Online
To make money selling your products online, you have to be able to collect payments online. The payment process is one of the most important aspects of your business to set up ensuring a great buying experience for your customer. Without a clear, well-defined payment process, you will be missing out on sales.
The Elements of the Payment Process
The payment process has the following elements:
There are many types of sales pages that you can use, depending upon the nature of your business.
If you are selling just one product, such as an information product, then a single sales page is all you will need. There are many forms this can take, from the long form sales letter with testimonials and in-depth product descriptions all the way to a simple page with just a product name, price, and "Buy Now" button.
The Up-sell/Down-sell Page
"Do you want to super-size that?" is the classic example of an "up-sell." It is where you add profit to your business while the customer is already spending money with you. You simply suggest other products you offer that enhance the current purchase. For example: if you sell group coaching packages, you could offer an up-sell of individual sessions in addition to the group sessions.
The reason this is optional is twofold. One, you may not have other offerings to use in an up-sell. Two, many consumers find this to be a turn-off. When used properly, it can be very effective.
Simply have one page that describes the up-sell, with a clear "Yes, I want the Deluxe package" purchase link and a "No, thanks" link for the original item. Then take them to the payment processor.
The Payment Processor
The purchaser of your product or services goes to the payment processor (e.g. PayPal, Authorize.net) to actually transfer funds to you in exchange for your products and services. There are many online payment processors available for your use. Your choice depends upon a number of factors related to your business model and the nature of your products and services.
The Post-Sale Page
Once the financial transaction has taken place, you take your customers to a page that tells them the next step. The nature of this page once again depends upon what you have just sold to your customer. The most important function this page performs is to inform your customer about how the sales process will be completed.
If you are selling coaching, you should take them to a page where they can schedule their first session. For an information product, you should either take them to a page where they can download the product or give them information about an email with instructions for them to get the product.
Putting It All Together
With a clear idea of each of the elements and how they work together, all that's left is the mechanics of creating the pages you'll need and getting an account at PayPal where you'll create a "buy now" button to place on your sales page.
To make money selling your products online, you have to be able to collect payments online. The payment process is one of the most important aspects of your business to set up ensuring a great buying experience for your customer. Without a clear, well-defined payment process, you will be missing out on sales.
The Elements of the Payment Process
The payment process has the following elements:
- Sales Page
- Up-sell/Down-sell Page (optional)
- Payment Processor
- Post Sale Page
There are many types of sales pages that you can use, depending upon the nature of your business.
If you are selling just one product, such as an information product, then a single sales page is all you will need. There are many forms this can take, from the long form sales letter with testimonials and in-depth product descriptions all the way to a simple page with just a product name, price, and "Buy Now" button.
The Up-sell/Down-sell Page
"Do you want to super-size that?" is the classic example of an "up-sell." It is where you add profit to your business while the customer is already spending money with you. You simply suggest other products you offer that enhance the current purchase. For example: if you sell group coaching packages, you could offer an up-sell of individual sessions in addition to the group sessions.
The reason this is optional is twofold. One, you may not have other offerings to use in an up-sell. Two, many consumers find this to be a turn-off. When used properly, it can be very effective.
Simply have one page that describes the up-sell, with a clear "Yes, I want the Deluxe package" purchase link and a "No, thanks" link for the original item. Then take them to the payment processor.
The Payment Processor
The purchaser of your product or services goes to the payment processor (e.g. PayPal, Authorize.net) to actually transfer funds to you in exchange for your products and services. There are many online payment processors available for your use. Your choice depends upon a number of factors related to your business model and the nature of your products and services.
The Post-Sale Page
Once the financial transaction has taken place, you take your customers to a page that tells them the next step. The nature of this page once again depends upon what you have just sold to your customer. The most important function this page performs is to inform your customer about how the sales process will be completed.
If you are selling coaching, you should take them to a page where they can schedule their first session. For an information product, you should either take them to a page where they can download the product or give them information about an email with instructions for them to get the product.
Putting It All Together
With a clear idea of each of the elements and how they work together, all that's left is the mechanics of creating the pages you'll need and getting an account at PayPal where you'll create a "buy now" button to place on your sales page.
Are you ready to get started selling your products online? To make money online you have to be set up to take money online. Join Social Biz Start and Kate L Williams for internet marketing training--and start selling your products or services online. When you visit, pick up your copy of the Social Biz Quick Start Guide. It's a free and easy to follow, step by step guide!
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